Cerno

If you are familiar with computers AND french language, then you may know that the kernel of an operating system is called "noyau" in french. Which is a synonym of "cerneau". Therefore, this visual identity project was made for Maxime Ripard, founder of Cerno, a company specialized in creating kernels for embedded systems, via programming under Linux. Not being quite an expert in the field, I had to take the time to learn about it, through many interesting exchanges with my client. As well as a lot of personal research. The identity that emerges from this work is finally very pure, to "popularize" the complex aspect of programming, as well as to make it attractive. The modern colors and fonts, but adapted to a digital world, make Cerno more than a niche company.