Adidas Sie

Adidas Sie is a concept born out of a school exercise to create a visual language that allows a brand to communicate in a different way. We could choose our brand. As a sports fan since my childhood, I decided to work on Adidas. My approach was simple: after analyzing the brand, which wants to improve the sports performance of its customers, I decided to create sets of emoticons reflecting the most important values in the eyes of sportsmen and women. These emoticons would only be accessible to sports licensees, as Adidas Sie wanted to be a celebration of sporting passion. "Sie" means "You" in German. The message is that these emoticons belong to the licensees, and are designed to be fully and personally owned. It's up to you to determine how to communicate with them!