ACT RESPONSIBLE

ACT Responsible is a voluntary association linking the agencies of communication and "big cause" associations, and existing to promote campaigns created collaboratively by these actors. For 18 years, ACT Responsible has been working to develop a network of communication professionals who believe in the responsibility of their sector in promoting responsible behaviour. Isa Kurata, ACT co-president, contacted the school to ask us to update their visual identity, as the existing one no longer corresponds to their needs. With the possibility to work on the brief alone or in a group, we were competing with each other to come up with the best possible visual identity. In the end, it was Solenn Gras and myself who won the tender. We therefore assisted the client in updating the visuals for the association. This new graphic identity wishes to highlight the commitment of the agencies and associations, through pronounced fonts and colours. While keeping a large amount of white, necessary to bring out the important elements even more. For the different categories of campaigns promoted by ACT - Environment, Solidarity, Education & Human Rights - we wanted to represent the paths travelled by ACT's associated actors, which lead to incredible creations.

2019

Art Direction, BRAND DESIGN

Download the advertising catalog here

Our client was more than satisfied and subsequently proposed a new competition to provide artistic direction for their annual exhibition at the Cannes Lions. Once again, Solenn and I won the tender. And after we had done all the production work for the exhibition, we went to Cannes to help the ACT team run and promote the exhibition.

Entering the Lions show was a great experience and allowed us to meet many extremely interesting and passionate people. We also got a lot of positive feedback on the art direction of the exhibition.

With Solenn gras as associate art director

other projects

e-Sport Truck

2018

Hayuco Coffee Roasters

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